The plans of mice and men….. we obviously do need a plan
just like making a plan for sailing a boat but as soon as you set sail the wind
will change you then have to adapt your plan to fit the circumstances of the
environment that you are in.
However when we make a plan with a business we often expect
there to be no change of wind or adverse weather conditions et cetera et
cetera, but of course as soon as you adopt a plan it needs to change. Maybe in
this way any plan is a good plan however crazy, however optimistic, because it
sets the ball rolling, the secret is to keep adapting the plan.
There is a saying in the British Army that as soon as the
enemy moves you have to change your plans so therefore forget about what is
taught in business studies at school or college or university and adopt a more
artistic creative outlook and think that the plan is a dream, direction and
objective and therefore will need to change as soon as is it is implemented.
So let’s look at this from the perspective of organising a
concert, you may have the date in mind, support bands required the type
merchandise required etc., as soon as you roll out these ideas there will be a problem
maybe with the merchandise arriving on time or the support band that you had down
not being able to make it. Now much of what you do by planning can be secured
by some form of commitment normally financial from the participants for
instance getting a support act to give you some money for the tickets which
they then have to sell to recoup and make a profit. I’ve always found this a
very successful way of developing a support act that can actually make money
and bring in a crowd otherwise why would you have support act in the first
place.
So in a nutshell make your plans exciting and creative but
most of all flexible and with due diligence you should be able to adapt to
circumstances as they arise being prepared to trim your sales as long as you
know what the basic requirements are stick to them.
Vic
www.bluescampuk.co.uk
three days of playing in rock band learning the tricks of the trade from
professional players.
