The plans of mice and men….. we obviously do need a plan just like making a plan for sailing a boat but as soon as you set sail the wind will change you then have to adapt your plan to fit the circumstances of the environment that you are in.
However when we make a plan with a business we often expect there to be no change of wind or adverse weather conditions et cetera et cetera, but of course as soon as you adopt a plan it needs to change. Maybe in this way any plan is a good plan however crazy, however optimistic, because it sets the ball rolling, the secret is to keep adapting the plan.
There is a saying in the British Army that as soon as the enemy moves you have to change your plans so therefore forget about what is taught in business studies at school or college or university and adopt a more artistic creative outlook and think that the plan is a dream, direction and objective and therefore will need to change as soon as is it is implemented.
So let’s look at this from the perspective of organising a concert, you may have the date in mind, support bands required the type merchandise required etc., as soon as you roll out these ideas there will be a problem maybe with the merchandise arriving on time or the support band that you had down not being able to make it. Now much of what you do by planning can be secured by some form of commitment normally financial from the participants for instance getting a support act to give you some money for the tickets which they then have to sell to recoup and make a profit. I’ve always found this a very successful way of developing a support act that can actually make money and bring in a crowd otherwise why would you have support act in the first place.
So in a nutshell make your plans exciting and creative but most of all flexible and with due diligence you should be able to adapt to circumstances as they arise being prepared to trim your sales as long as you know what the basic requirements are stick to them.
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