A few years ago I came across a company that
used some unusual techniques for marketing.
They started as a carpet cleaning company in
America or Canada
The company called itself Piranha Marketing
because the idea was to 'eat the competition alive'. Some of their ideas had
been taken from other business sectors but they had managed to take them up a
gear or two.
One of these ideas was how to pre sort the
enquiries so that only the ones of use to you contact you for a booking, thus
saving you time and money on unnecessary enquiries.
The idea behind this was novel it was by
using a long pre recorded phone message giving all the details of your
business. I believe that this was a good idea and by giving a prepaid number no
one was too bothered about how long the message was.
The idea was to inform the customer about
the business and why they should choose you and not someone else. By the end of
the call the 'hot' prospects were leaving their details but the time wasters
had already hung up.
We often spend money in the wrong place when
we advertise; aiming at the wrong people so even when you get people interested
they are often the people who you don't want anyway.
These ideas were pre internet so another way
of doing this would be to put something on YouTube that clearly marks out why
you are the best and why someone should choose you so by the end of the film
they can phone you so leave the details then.
Remember that you will need to leave the
details on your site about the YouTube film and make sure that people visit there
before they contact you by offering a special deal.
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